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Stimulating innovation by presenting the product development of the future
In 2016, “The Square” was the eyecatcher at PROTOTYPING. Behind the scenes at this ‘laboratory’ construction at the centre of the exhibition floor, the focus was put on the product development and prototyping of the future. There you could discover a selection of new materials, machines, technologies, virtual tools etc. straight from the R&D departments of knowledge institutes, multinationals and new startups. The materials and machines were presented on uniform presentation stands and gave the visitors an opportunity to consider prototyping and design from a new perspective.